Traditional Media
Just because it isn't new doesn't mean it doesn't work!
Traditional media such as print, broadcast, and basic online communications (email campaigns, web advertising, and e-newsletters) are the core of any effective marketing strategy.
Catalogs and direct mail generate the second- and third-highest response rates after telemarketing. [2007 Response Rate Report, Direct Marketing Association]
A single exposure to a radio ad can have approximately 80% of the impact of a TV ad as measured by recall --- for less cost. [RadioAdLab.org]
Questions? Comments? To learn more just give us a few of your details (we'll never sell your info) and we will send you our Podcasting Primer PDF: "10 Tips to Successful Podcasting For Your Organization."
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212.931.4866 phone 646.225.5268 fax info@citycastmedia.com |
67% of the online population is driven by offline messages to search for a company on the internet --- and 39% make a purchase.-- Ipsos US online consumer panel
Cross-media campaigns increase the impact of your message --- and the ROI from your marketing dollars.
Traditional Media
Completing your marketing portfolio from print to digital
CityCast knows how to help companies integrate new media tools to create a 360° approach to marketing (including podcasts, webcasts, corporate video, widgets, RSS, and blogs), but we can't forget about the critical role traditional media continues to play in terms of impact.
Interacting with customers across multiple media mediums increases the reach of your message and maximizes the ROI from your marketing dollars. Your company requires a comprehensive strategy and traditional media completes the picture. In fact, our roots are based in traditional media so you can look to CityCast to create, develop, and execute this important aspect of your customer outreach, as well as developing and integrating important new media strategies.
Whether you need a full marketing partner to take the lead (and alleviate some of you marketing worries!), or you'd like us to work with your in-house team, or your marketing or PR firm; CityCast can be your full-service 'go to' marketing resource.
Comprehensive marketing and media services that take a 360° view, utilizing the reliability of traditional media and the best of the new technologies. It's the CastAdvantage.
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Contact us today to help your organization utilize the potential of new media and maximize current marketing efforts. |