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The Race for Satellite Radio Listeners

So the time has finally come. Tomorrow Howard Stern’s run on terrestiral radio comes to an end and the $500 million man hasn’t turned the numbers Sirius has hoped for. According to the Wall Street Journal this morning, Sirius might edge out XM in the 4th quarter, but XM still holds 70% of the satellite radio market. Sirius has placed their focus on selling radios in technology stores like Best Buy and Circuit City and XM in new car models and have both have tremendous programming diversity and options. Presently, Stern hasn’t produced the outright audience numbers he was meant to attract. It will be an interesting first few months for Howard and Sirius. Rest assure, we will continue to monitor the situation.

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