This is a guest post from our subsidiary, NYC Video Pros. NYC Video Pros provides turnkey corporate video production solutions for both New York City Video Productions and video services around the globe.
Whether we’re talking about a Fortune 500 organization, a small business that serves the local community, a start-up, or anything in between there’s one corporate video that every organization needs to produce.
What video could that be you ask?
<<Drum roll, please….>>
It’s the video that tells your story – the About Us video.
A well produced About Us corporate video can inform viewers, differentiate the organization, and drive business forward. This video answers those questions your sales teams and executives are confronted with most: What do you do? What makes your organization different? How can you help me?
There are a wide variety of strategies that can be utilized to produce this corporate video asset. It’s a powerful avenue for reaching today’s audiences that can’t be overlooked:
- There is 157% increase in organic search traffic when videos are used (Brightcove)
- Using videos on your website can boost your SEO ratings, and pull in more web traffic, estimated to be 41% then websites that don’t have a video (Aberdeen via Impact)
- 59% of executives would rather watch video than read text (via Hubspot)
Beyond these benefits, a well-produced corporate video can be shared on today’s social media channels, whet the appetite of prospective clients, and entice partners build relationships. The bottom line is it introduces what you do, explains your capabilities, and establishes the brand.
Ready to brainstorm the best strategy for producing a corporate video for your organization? Need corporate video production services, or have an NYC Video Production project? We are proudly trusted by our client’s for their corporate video production services; our story is telling yours. Specializing in NYC Video Production and the best corporate video production solutions for clients all around the globe. To learn more or discuss your specific needs contact NYC Video Pros either via our website or directly at 212.931.4866 and we’ll be happy to discuss options to help produce your next corporate video project.