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Terrestrial Radio’s Rebuttal!!

It appears, terrestrial radio might be able to hold off the inevitable jump of radio listeners to satellite after all. The trick is in the sound quality of new high definition radios. Thanks to some technological developments by the Ibiquity company, high definition radios are making their ways into homes as well as cars. Crystal clear HD radios rival the digital sound quality on CDs and from the satellite providers. The trick for the success of HD radios is the cost-terrestrial radio is still free. Over the weekend, MSNBC columnist,
Gary Krakow, wrote about the impact these HD radios might have in preventing the flight of radio listeners to satellite radio.

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