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Quick Hits for April 30th

MediaBack Page’s Quick Hits for April 30th : Disney Decides to Dance the Hulu – TVWeek – News – Clear Channel Faces a Crisis in Cash Flow – NYTimes.com – And now somehow it just seems as that mantra "bigger is better" doesn't seem to...

Quick Hits for March 23rd

MediaBack Page’s Quick Hits for March 23rd : The Associated Press: Adam Carolla goes from canceled to podcast king – How the iPhone 3.0 Will Create a New Mobile Economy – Social Media Marketing Budgets on the Rise – Newspapers fold as readers defect and economy sours – CNN.com...

Quick Hits for March 17th

MediaBack Page’s Quick Hits for March 17th : Milwaukee Bucks tell Charlie Villanueva not to Twitter during games anymore – ESPN – Don't take Twitter with you to the ballgame… Clear Channel Says Mobile And Online Lifts Radio Audience By 15 Percent – washingtonpost.com – Williams, Romeo, Hilles Join Goom – Another take on Internet Radio – this time powered by former Z100-New York...

A Flip Met With a Touch of Class

On Wednesday, New Yorkers said goodbye to K-Rock.  This was actually the second time in the past few years, that the legendary rock outlet, and former home to Howard Stern was flipped to a new format.  This week, in yet another effort to boost the station’s sagging ratings, parent company CBS Radio decided to leave rock behind and make way for a new top 40 outlet.  So, at 5PM on March 11th, 92.3 NOW FM burst onto the scene with the ambitions to compete directly against top-ranked Z-100, with the Black Eyed Peas “Boom Boom Pow.” Now, while these types of flips are common in radio, and the results of the flip will take some time to be determined this particular turn of events brought out the classy side of former competitor WRXP-FM.  Known on the air as New York’s Rock Experience, and led by former MTV VJ Matt Pinfield, WRXP-FM took a very classy approach to the situation and released the following statement on the station’s website: “NYC just lost another rock station…the legendary K-Rock. We are sad that many people have lost jobs and that the new york rock scene just lost an outlet. We play a lot of the music that K-Rock embraced, so we would appreciate your support if K-Rock was previously your preferred station.” (Matt Pinfield, 1019rxp.com) While many outlets take this type of opportunity to tout their own success and celebrate the failure of their competition – ‘RXP actually went in the other direction and took the opportunity to invite former K-Rock DJ’s on their morning show.  Further, they even allowed former K-Rocker,...

Quick Hits for March 10th

MediaBack Page’s Quick Hits for March 10th : K-Rock, the Place Where Rock No Longer Lives | BNET Media Blog | BNET – The slogan “The Place Where Rock Lives” has now gone to bed with two NY radio outlets…now maybe Rock Will Live on a secondary HD Channel, but its not the...