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Social Media Tells the Sad State of TV Affairs

On Tuesday night, as I began to unwind from a busy day I turned on WNBC to watch the local news, and caught Len Berman’s teaser about his upcoming piece on the New Yankee stadium.  I flipped around and made it back to NBC just as Berman’s sportscast was about to begin.  Berman raced through a litany of sports stories, all as readers, without any video highlights.  After those he then had a brief package on the New Yankee stadium.  Overall, the sports segment struck me as rather lackluster and very un-Berman like. Fast forward to Wednesday morning, and I am reading a post on a popular Media message board, and I find out that Al Roker had sent a Tweet yesterday that legenday New York sportscaster Len Berman had ben forced out. Now, the subpar sports report makes sense. But it seems ironic that the news of a popular New York broadcasting figure would first slip out via a new medium such as Twitter. Especially, given the fact that local outlets like WNBC are trying to stay prominent and relevant in the face of new online options that are distracting audiences. I think the smarter move for these outlets would be to further devlop these types of talents in an effort to connect with and retain local...

Despite Tools, It’s About the Story

New Media & Social Media tools are the latest options for PR & Marketing professionals, they provide new avenues to reach target audiences and enhance campaigns, however they are only part of the puzzle.  While I am entirely in favor of communicators adopting new tools as part of their campaigns, I think it is most important to do so with a managed and calculated methodology, which utilizes these tools as part of a cohesive overall strategy not just as a haphazard add-on for the sake of using technology.  While these new options can provide enhancements but it is paramount for practitioners to focus on telling their stories without getting caught up in the technology. Yes, I do advocate as I did recently on this blog that you make your message Platform Agnostic, but I do not think that in doing so you should let the technology get in the way of your goal of telling your story.  Instead, I think you need to tell your story and use technology to accentuate your message and broaden its reach.  Of course, in some situations the technology can improve how you tell your story, enriching the experience for the audience and make the story come to life or bring a level of interactivity, but it shouldn’t entirely dictate or transform how you communicate. So, the question is how do you communicate with Web 2.0 and Social Media Tools without loosing focus on the primary goal of telling your story.  Certainly, the answers are many and the approach could be quite complex, but on a high-level here are ideas that can lead to...