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How Fox Should Change Late Night

I have a plan for Fox to change the Late Night game – it extends beyond just hiring Conan – and in the process it would leverage their existing assets and create a significant stream of revenue for the Fox television network. This strategy would shake up the network TV landscape, and would offer Fox the opportunity to join the party at 11:35 PM. It wasn’t that long ago that Fox was as struggling start-up network, however today it is often ranked at the top of the ratings with blockbusters like American Idol, and 24, and yet after the local news at 10 PM the local affiliates transition to blocks of syndicated sitcoms. So, it’s time to shake things up and move past old Seinfeld repeats. Here’s the idea: build a national newscast to air at 11 PM using the resources of the Fox News Channel and then lead into Conan O’Brien at 11:35 PM. It’s the perfect opportunity to extend the Fox News Channel’s brand, to bring something new to the timeslot, and to set Conan up for a fair fight in late night. On the other Networks, the traditional 11 PM newscast has been produced by the local affiliates, however Fox already serves that niche at 10 PM and there is no other eleven o’clock National newscast on any of the broadcast networks. This would offer Fox the opportunity to differentiate its programming, showcase its news reporting talents, and to familiarize new audiences with the FNC brand, and then position them to lead into Conan at 11:35 PM. With that strategy, since Conan’s demos match up better...

Quick Hits for June 19th

MediaBack Page’s Quick Hits for June 19th : 'Tonight Show' still ahead in demos – Entertainment News, Late Night TV, Media – Variety – Walter Cronkite Gravely Ill – mediabistro.com: TVNewser – Sad news about legendary broadcaster Walter...

Quick Hits for March 9th

MediaBack Page’s Quick Hits for March 9th : iTunes Celebrity Playlist Become Podcasts…with Tom Jones | Cult of Mac – Looks like iTunes has taken the next step with their “celebrity playlists” and brought them to life with a new Podcast series… at the very least this provides a unique way to gain some perspective on music maybe you haven’t thought about previously, and offers a chance to get some insight from your favorite artists… Column: Spinning the Web on the TV Set – TVWeek – News – TV Shows on the Web on the TV, it’s the next reality. Seattle paper may shift to online-only: reports – The newspaper business continues to be hit hard, in a sense more of the same that sent The Rocky packing a few weeks ago. NBC Is Buoyed by a Matrix of Winners – NYTimes.com – In a time of increasingly diverse audience segments – can an hour long news cast survive? Or does it in fact help the network to reach an even broader audience and extend its...

Quick Hits for February 28th through March 2nd

MediaBack Page’s Quick Hits for February 28th through March 2nd: Has TV lost its nerve when it comes to complex dramas? | The Watcher – Rap Works the Late Shift – WSJ.com – Jimmy Fallon hits the airwaves and brings musical icons The Roots with him to late night television. Paul Harvey Dead: Radio legend Paul Harvey dead at age 90 — chicagotribune.com – The Chicago Tribune offers a great commentary on legendary radio broadcaster Paul Harvey. Survey shows optimism for social media, digital in 2009 – PRWeek US – PR is Changing It’s Gameface Twitter Investor Says There’s ‘No Rush’ To Make Money, But There’s Definitely A Plan | paidContent.org – Broadcast Networks Battling Uphill for Profit and Audience – NYTimes.com...