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The Changing Face of (Late Night) TV

Late Night’s faces are shifting, and in the process so is the business of television. Over the course of the past several months we’ve already watched late night television begin to evolve as Conan moved from New York to Los Angeles and handed the keys to Late Night over to Jimmy Fallon.  Now, of course, Jay Leno has handed the storied reigns of The Tonight Show to Mr. O’Brien – but unlike those late night shifts of the past this story doesn’t end here.  Instead, in September, Mr. Leno will re-emerge in a new prime-time show on NBC nightly at 10PM. So in essence, rather than a simple hosting transition, like that of Carson to Leno, this movement instead is more like a seismic shift for late night television.  (Actually, I’m not even sure that moniker is accurate anymore, as we’ll now see this variety-style show airing from 10PM to about 1 or 2 AM.)  With the addition of Leno’s new program to the landscape there are many questions, which are left to be answered in the coming months and years.  Can Leno be successful at that early hour? Who will get the big guests? What will differentiate the programs? Does the audience have enough interest for what amounts to 3 hours of talking heads on Network television each night? That said, however, potentially one of the most interesting questions that remains to be answered is that of what the impact will be on the Business of Television.  Consider for a moment, that if the strategy works NBC, will have taken a time slot that typically requires on average...

Quick Hits for March 9th

MediaBack Page’s Quick Hits for March 9th : iTunes Celebrity Playlist Become Podcasts…with Tom Jones | Cult of Mac – Looks like iTunes has taken the next step with their “celebrity playlists” and brought them to life with a new Podcast series… at the very least this provides a unique way to gain some perspective on music maybe you haven’t thought about previously, and offers a chance to get some insight from your favorite artists… Column: Spinning the Web on the TV Set – TVWeek – News – TV Shows on the Web on the TV, it’s the next reality. Seattle paper may shift to online-only: reports – The newspaper business continues to be hit hard, in a sense more of the same that sent The Rocky packing a few weeks ago. NBC Is Buoyed by a Matrix of Winners – NYTimes.com – In a time of increasingly diverse audience segments – can an hour long news cast survive? Or does it in fact help the network to reach an even broader audience and extend its...

Quick Hits for February 28th through March 2nd

MediaBack Page’s Quick Hits for February 28th through March 2nd: Has TV lost its nerve when it comes to complex dramas? | The Watcher – Rap Works the Late Shift – WSJ.com – Jimmy Fallon hits the airwaves and brings musical icons The Roots with him to late night television. Paul Harvey Dead: Radio legend Paul Harvey dead at age 90 — chicagotribune.com – The Chicago Tribune offers a great commentary on legendary radio broadcaster Paul Harvey. Survey shows optimism for social media, digital in 2009 – PRWeek US – PR is Changing It’s Gameface Twitter Investor Says There’s ‘No Rush’ To Make Money, But There’s Definitely A Plan | paidContent.org – Broadcast Networks Battling Uphill for Profit and Audience – NYTimes.com...