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Reading Between the Lines; Movie Rentals Come to Facebook ** Updated **

After thinking about the news that movies are going to be available for sale and rent on Facebook, I think there's a new battle brewing in the content distribution business.  Sure this is just one announcement by one studio, but rest assured Facebook is seeking to identify and develop similar relationships with other movie studios and music labels.  For Facebook, this is a natural fit, because so many of today's social interactions about pop culture are held on the social networking site.  So, why not establish relationships with the content owners, and monetize those discussions.  The relationship between Warner Brothers and Facebook does just that, it places movies in close proximity to the dialogue by Facebook's users about them.  For example, a user can comment that they saw a movie and loved it; while another can disagree, but in-line with that discussion and available for all users can be a simple one-click option to purchase the content.  Gone are the barriers of now heading to a brick & mortar location, or searching for the content on another site.  This relationship provides for a simple integrated experience.  Further, Facebook can foster those conversations and extend it's relationship with it's users while keeping them on the site longer. In a sense, with this news Facebook is reverse engineering the immensely popular iTunes store…where Apple is trying to build-out a social network with it's Ping offering, instead Facebook is bringing the content purchasing experience right into their site.  In an age old chicken or the egg type of debate, we're left to wonder which will prove to be the winning strategy: first...

Quick Hits for March 9th

MediaBack Page’s Quick Hits for March 9th : iTunes Celebrity Playlist Become Podcasts‚Ķwith Tom Jones | Cult of Mac – Looks like iTunes has taken the next step with their “celebrity playlists” and brought them to life with a new Podcast series… at the very least this provides a unique way to gain some perspective on music maybe you haven’t thought about previously, and offers a chance to get some insight from your favorite artists… Column: Spinning the Web on the TV Set – TVWeek – News – TV Shows on the Web on the TV, it’s the next reality. Seattle paper may shift to online-only: reports – The newspaper business continues to be hit hard, in a sense more of the same that sent The Rocky packing a few weeks ago. NBC Is Buoyed by a Matrix of Winners – NYTimes.com – In a time of increasingly diverse audience segments – can an hour long news cast survive? Or does it in fact help the network to reach an even broader audience and extend its...