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The Shift: Syndication It’s Not a Dirty Word

Tear down those walls. In today’s social media infused PR & Marketing environment it’s no longer to your benefit to only publish content to your campaign website. No, in fact in today’s iPhone wielding, Twitter, & Facebook obsessed world it’s to your advantage to Syndicate your content to as many platforms as possible. Such a concept of sharing content used to be a dirty thought, as you wanted to control your content and simply drive audiences directly to your website. However, while that is still true today, the strategy for obtaining and reaching consumers of your content has shifted; and the focus is now on spreading your message as widely as possible and having the audience further disseminate your content and propel new eyeballs in your direction. As audiences become more and more fragmented it is increasingly important to share your content and extend its reach in order to help meet the increased diversity with which content is consumed. Sharing your content and syndicating it benefits your campaign in a number of innovative ways: By increasing the availability of the content, creating more pipes that lead back to your website & allowing you to reach broader audiences. Engaged audiences take ownership and will proactively share your news, and spread the message on their own to their own friends and contacts. Allows target audiences to opt-in and manage both when & where they interact with your information. Beyond these aspects, there are other advantages, not the least of which is having the opportunity to syndicate any type of content from the latest news release, to a Podcast interview with your...

How Tablets Will Help Communicators

Amidst the latest news of impending tablet like devices, including Apple’s newest creation, lies a new and important path for communications campaigns and the practitioners that coordinate these efforts. First, in terms of the technology, the day of the E-Reader is upon us. Both the Amazon Kindle & the Barnes and Noble Nook experienced extremely successful holiday sales to wrap up 2009. While 2010 is staring off with numerous competitors announcing their own E-Reader efforts at the annual Consumer Electronics show, and mounting speculation as to what Apple will unveil in this space later this week. The growth of this “reader” type of device in an arena already crowded by Notebooks, Netbooks, iPhones, & Blackberries is interesting; and yet it is an evolution of those devices. The e-reader, despite its name, I believe will extend beyond just electronic forms of books. This type of device, when done correctly will allow for easy consumption and navigation of content on a sizeable screen, in a format that is easier on the eyes (no backlight or optional backlight) and unites a variety of content types including audio, video, & text. Specifically, with the web’s maturation we are now observing two different types of internet audiences… the first being the desktop/laptop space in which you interact with the web, collaborate with colleagues and essentially get work done. For most of us, that categorizes the vast majority of our day…but the second audience is more concerned with consuming content that is available online from the comfort of their family room, or along their commute. We saw the early evidence of this type of behavior...

Quick Hits for April 27th

MediaBack Page’s Quick Hits for April 27th : Podcast Audience Up 22% Since Last Year – Podcasting News – iPhone is Boosting Demand For Location-Based Services – Another example of how the iPhone and its associated technologies are changing the communications...

Quick Hits for March 23rd

MediaBack Page’s Quick Hits for March 23rd : The Associated Press: Adam Carolla goes from canceled to podcast king – How the iPhone 3.0 Will Create a New Mobile Economy – Social Media Marketing Budgets on the Rise – Newspapers fold as readers defect and economy sours – CNN.com...

Quick Hits for March 19th

MediaBack Page’s Quick Hits for March 19th : Time Inc.'s new made-to-order magazine lets readers tailor content – Yahoo! Canada Finance – How the iPhone could save the newspaper industry : Ben Patterson : Yahoo! Tech – An interesting take on how Apple's iPhone 3.0 technology can be leveraged for struggling publications to build a new stream of...