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How Fox Should Change Late Night

I have a plan for Fox to change the Late Night game – it extends beyond just hiring Conan – and in the process it would leverage their existing assets and create a significant stream of revenue for the Fox television network. This strategy would shake up the network TV landscape, and would offer Fox the opportunity to join the party at 11:35 PM. It wasn’t that long ago that Fox was as struggling start-up network, however today it is often ranked at the top of the ratings with blockbusters like American Idol, and 24, and yet after the local news at 10 PM the local affiliates transition to blocks of syndicated sitcoms. So, it’s time to shake things up and move past old Seinfeld repeats. Here’s the idea: build a national newscast to air at 11 PM using the resources of the Fox News Channel and then lead into Conan O’Brien at 11:35 PM. It’s the perfect opportunity to extend the Fox News Channel’s brand, to bring something new to the timeslot, and to set Conan up for a fair fight in late night. On the other Networks, the traditional 11 PM newscast has been produced by the local affiliates, however Fox already serves that niche at 10 PM and there is no other eleven o’clock National newscast on any of the broadcast networks. This would offer Fox the opportunity to differentiate its programming, showcase its news reporting talents, and to familiarize new audiences with the FNC brand, and then position them to lead into Conan at 11:35 PM. With that strategy, since Conan’s demos match up better...