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Radio Isn’t Dead; But It’s Close…

In the past few years, there have been increasing signs that radio is on the verge of being dead.  Now, listen I love radio, I grew up listening to outlets in the Big Apple, and dialing in to win free tickets and to this day I still listen to and follow several radio stations.  However, with the 1996 Telecommunications Act, the ensuing conglomeration that took place, and now with the belt tightening brought on by the economic downturn, radio has taken its final steps toward its death.  Perhaps, in time we’ll look back and mark this as the end of the corporate era of radio, and the pendulum will swing back toward community owned and operated outlets, but for now radio is changing and it isn’t for the better. The story isn’t necessarily unique or new, as a matter of fact on this very blog we discussed Satellite radio’s demise back in early 2007.  Now, we observe a similar demise for over-the-air radio, which has changed dramatically over the last decade and given audiences fewer and fewer options, and limited creativity for professionals. Today, we find ourselves with markets that are filled with competing music outlets that serve the same audiences, syndicated talk shows, and what seems a Top 40 has been boiled down to the Top 10, which has the Jonas Brothers and Beyonce on repeat on virtually every station.  The result is detrimental on a number of levels; it’s hard for new music artists to break through, listeners are challenged to find any differentiating factor between most radio outlets, and talk radio has become monotonous making it...