logosolpowermeetAboutnewsreadcastadenews
The Modern Media Landscape Has Shifted

With the rapid introduction of new technology yesterday’s media sources including radio, print, and even television have all been affected – and traditional communications barriers have been broken down. As a result, audiences are tuning into new customized content that is tailored to their specific interests.

Direct MediaCasting (DMC) tools, such as Podcasting have made it possible for any organization or business to provide professionally produced and frequently updated content to any audience. These new tools are not limited to text, but actually include any type of rich media content including audio, video, & even PDF content. Specifically, these DMC tools include audio and video podcasts, blogs, and RSS syndication technologies.

CityCast is able to help our clients leverage these new communications techniques and tap into their power.

We specialize in developing compelling online content and integrating those outreach efforts with traditional marketing and public relations strategies.

  1. Around the globe there are hundreds of millions of personal computers across the globe have access to the internet and Direct MediaCast files (Text, Mp3, & Video, & PDF Files) can be accessed on all of these computers.
  2. Wikipedia reports that globally nearly 70 million iPods have been sold since the devices introduction.
  3. With the growing audience major media outlets including the major television networks have each begun to offer content via audio and video podcasting.
    1. NBC is offering its Nightly News online, while ABC is offering primetime programs such as Lost and Desperate Housewives for download, and CBS has podcasted Katie Couric's Evening News program, as well as segments.
  4. Projections are in the neighborhood of 60 million podcast users within the next few years.
  5. Technorati the leading tracking service of blogs estimates that there are nearly 60 million blogs that they are monitoring and scanning daily.
1 Control Your Message
1

Measure the Reach of Content
1

Target Specific Niche Audiences
1

Push-Model Distribution System
1

Combine online and traditional initiatives to maximize results and reach

2005 - 2006 Copyright CityCast Media, LLC. All Rights Reserved. Read Legal policy and Privacy policy.