Podcasting
Podcast:
A video or audio broadcast created to be played on an iPod or other MP3 player, or on a computer. Podcasts can be structured as a radio show, a presentation, an event, newscast, or interview.
isteners can subscribe (for free!) to have new podcasts sent to them directly, or click a link on a website to listen to podcasts on demand.
Why Podcast?
- Users choose to listen and are already interested in hearing your message.
- Podcasts break through other advertising 'noise'.
- They establish your organization's expertise.
- They improve the effectiveness of other marketing efforts.
- Podcasts can cover a wide array of topics. For example:
- A camping supplier could create an audio or video podcast about the best campsites in the Northeast.
- A stationary distributor might offer a podcast about how to start an office recycling program.
- Podcasts can provide additional in-depth information, and plug into traditional media projects to extend the impact of that advertising.
The Facts:
- People between 35 and 54 represent about half of the podcasting audience, and that percentage will continue to grow. [emarketer, May 2007]
- Podcast advertising revenues have risen even as traditional radio revenues remain flat for the third year in a row. [AdAge, January 21, 2008]
Questions? Comments? To learn more just give us a few of your details (we'll never sell your info) and we will send you our Podcasting Primer PDF: "10 Tips to Successful Podcasting For Your Organization."
 |
212.931.4866 phone 646.225.5268 fax info@citycastmedia.com |
Podcasts break through other advertising 'noise,' and establish your organization's authority.
By 2010, researchers predict there will be 60 million podcast users in the US, a fifteen fold increase from 2005. [InformationWeek Online]
Podcasts
Podcasts have opened up brand new avenues for communicating with your customers (both current and prospective!). Podcasts can be developed and customized and offer you a chance to talk directly to a specific audience with a specific message. These conversations put a human face on your organization and increase your credibility. Podcasts can help define your company as an authority figure for any given topic.
Podcasts allow you to break through a glut of advertising with information that is useful to your audience. You can use this time to reinforce key messages and provide audiences with up-to-date information directly.
Use this format to tell customers about new programs or services, demonstrate the expertise of your staff, explain more complex topics, or better manage a crisis—all of which are inherently building your brand and promoting your marketing message at the same time.
But the main reason to consider podcasts and other new media is because they work. They give you an opportunity to re-purpose current materials and reach new audiences.
Most importantly, professionally produced podcasts let you stay in touch with customers in a way that improves your bottom line yet respects a customer's time and interests (they choose when to listen or watch).
Whether you need our complete Podcast development services, or just a technical backend solution, CityCast can help you harness the power of podcasts in your marketing and public relations efforts. We'll walk you through the process, step-by-step.
There are a variety of podcasts available
See how far CityCast can help you take this new medium:
- Custom Audio Podcasts
These podcasts are recorded in our studio, via patch to our studio, or at your location.- Video Podcasts or Webcasts
These podcasts combine audio and video for download or online viewing.- Enhanced Podcasts
These podcasts feature screen graphics, chapter markers, web links, and embedded contact info that increase customer/audience participation.- Podcast News Releases
These podcasts make your news more dynamic --- and are more likely to be heard, with your news at the center of the story.- Branded Podcasts
These podcasts are sponsored by your company, featuring industry news, innovative product usage, customer success stories, conference presentations, etc.
From developing content to publicizing your podcast, CityCast will be your partner, helping you bring the power of podcasts to your organization.
Learn more about the podcast production process, step by step.
 |
Contact us today to help your organization utilize the potential of new media and maximize current marketing efforts. |