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Podcasting Gets Big Love

As the podcasting world continues to grow and develop, advertisers are also recognizing more and more the medium’s ability to publicize and promote various initiatives to niche audiences.  The latest to join the podcast-marketing trend is HBO, which has signed a deal to advertise its new series "Big Love" on over thirty popular podcasts. 

Related Links:

http://www.adage.com/news.cms?newsId=48173#

http://www.adrants.com/2006/03/hbo-promotes-big-love-with-podcasts.php

 

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