Podcast 101: Lesson 7

Lesson 7 – Promote Your Podcast: When thinking about promoting your podcast it is important to remember to use both online and off-line techniques. Podcast traffic needs to be driven through conventional tools from the press release to off-line interviews, and other communications strategies. In terms of online promotion it needs to come in a variety of areas including through your website, online forums, blogs, and other online mechanisms such as social bookmarking and networking avenues.