MediaBack Page’s Quick Hits for April 27th :
On Tuesday night, as I began to unwind from a busy day I turned on WNBC to watch the local news, and caught Len Berman’s teaser about his upcoming piece on the New Yankee stadium. I flipped around and made it back to NBC just as Berman’s sportscast was about to begin. Berman raced through a litany of sports stories, all as readers, without any video highlights. After those he then had a brief package on the New Yankee stadium. Overall, the sports segment struck me as rather lackluster and very un-Berman like.
Fast forward to Wednesday morning, and I am reading a post on a popular Media message board, and I find out that Al Roker had sent a Tweet yesterday that legenday New York sportscaster Len Berman had ben forced out. Now, the subpar sports report makes sense.
But it seems ironic that the news of a popular New York broadcasting figure would first slip out via a new medium such as Twitter. Especially, given the fact that local outlets like WNBC are trying to stay prominent and relevant in the face of new online options that are distracting audiences. I think the smarter move for these outlets would be to further devlop these types of talents in an effort to connect with and retain local audiences.
MediaBack Page’s Quick Hits for March 23rd :
MediaBack Page’s Quick Hits for March 17th :
MediaBack Page’s Quick Hits for March 16th :
MediaBack Page’s Quick Hits for March 9th :
Lately, there have been reports about the fact that many people – especially given the economic times – are abandoning subscription television services. Instead with the advances made on the web, and increase availability of high-speed internet, coupled with new online sites that allow audiences access to a wide variety of programming, today’s audiences can, for the most part, access anything their TV would have conventionally brought into their living room through their laptop. That said, one area that still hasn’t completely matured is the area of live news and sports. There are some minor advances in this arena, CNN has a 24/7 online stream but it is not the same on-air product, and for most major sporting events legalities prevent most games from being available online at the moment. That said, this is an interesting trend to be aware of and yet another example of how powerful the web is to alter our communications paradigm.
While the first State of the Union Address broadcast on the web was President Clinton’s 1997 speech, not nearly as many were on the web, or had the appropriate bandwidth to see the video. Tonight however, we invite you to tune in right here as we see another example of that platonic shift as Hulu bring’s the President’s address to the mainstream social web.
On the web:
Cancel Your Cable and Still Watch Great TV: http://www.abcnews.go.com/GMA/Economy/story?id=6764960&page=1