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August 19, 2008

What Can Brown Do For PBS?

No, not that Brown.  Aaron Brown.  Former CNN Anchor, who was jettisoned a few years back for the younger, more in-your-face, reporting of Anderson Cooper.

Aaron BrownFirst, I must admit in writing this that I am an Aaron Brown fan.  I was sad to see him replaced at CNN a few years ago by Anderson Cooper.  It’s not that I don’t like Cooper, because I do, but Brown has a unique ability to tell the “important” stories. The stories, which many of us, myself included, might overlook because they are deemed dry or they seem like they’re half a world away (because they often are.)  However, Brown makes theses stories relevant and manages to tell them with a certain brand of character that lends a sense of candor and warmth to these tales, making them interesting, informative, and educational.

So with that in mind, what can the 60-year-old Brown do for PBS?  Perhaps, it is an opportunity for the outlet to rejuvenate its news coverage, to attract some younger or rather more varied audiences.  Or perhaps, as Brown makes the case in this intro video (link) it is the ability to present those important stories that aren’t getting covered anywhere else the attention that they so deserve.

For PBS, and for Brown, I think that this is a perfect marriage. Brown’s analytical take, and ability to connect with the audience will match well with PBS’ more documentary and longer-form approach.  While this initial run is scheduled as a limited engagement, I expect that this relationship will be successful and flourish in the coming months.  Judging by the reaction fans have had on the Wide Angle website, with nearly 50 comments already posted by viewers, the audience is there and eager to have Brown back in the chair.

Look for Wide Angle on PBS beginning this evening, August 19th on your local PBS Affiliate.


On the Web:
Program Website: Wide Angle
PBS: Schedule/PBS Affiliate Locator
Snubbed by CNN, Aaron Brown Gets Chance to Host New Show on PBS - The Hartford Courant

August 18, 2008

Mashable: The Death of Podcasting?

Mashable asks and answers the question: The Death of Podcasting and the Rise of Videocasting? No, It’s About Options.

I posted a response in their comments section, also re-posted here for convenience:


"Ben –

I agree with you here completely. As a matter of fact, I think that what’s been proven in the last few years is that the traditional barriers for communicating and distributing these types of content have been altered, and new opportunities have emerged to leverage these types of rich content.

That said, I do not think that any of these tools replace one another, but rather they add to the variety of options today’s audience has to consume the programming that is of interest to them. As an earlier poster mentioned, new technologies have not replaced traditional options, but instead they have offered new avenues for distributing content. Some audience members may opt for audio that fits into their lifestyle, while others may download video to take on a daily commute.

Ultimately, regardless of the term we apply to these new pieces of online media, what has been proven in the past few years is that there is now an open platform for communicating whatever an organization or an individual’s message might be.

Best,

Jason Cohen
CityCast Media, LLC.
http://www.citycastmedia.com"

Meet Us

Jason Cohen Jason Cohen is a veteran of both the media and public relations industries. He established CityCast Media, LLC. with the vision to provide strategic-integrated public relations and marketing solutions.

Jason Cohen Brett Kaplan joins CityCast Media with a wide variety of experiences in media from Westwood One Radio to Major League Baseball. Throughout his career Kaplan has tapped into new technologies and sought creative partnerships that create unique media content

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