Lesson 9 - No iPod Required: Not sure if this is a lesson or a myth buster, but either way its a good bit of knowledge for any organization considering Podcasting.  Despite the name of the technology, Podcasts as either audio or video vignettes can actually be consumed by about 95% of today’s computers with software that they come pre-loaded with, or with software such as Apple's iTunes which is very user friendly and easy to install.  Therefore you can offer your content and most of your audience will be able to watch at their desktops if they don't have an iPod.