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Podcast 101: Lesson 7

Lesson 7 - Promote Your Podcast: When thinking about promoting your podcast it is important to remember to use both online and off-line techniques. Podcast traffic needs to be driven through conventional tools from the press release to off-line interviews, and other communications strategies. In terms of online promotion it needs to come in a variety of areas including through your website, online forums, blogs, and other online mechanisms such as social bookmarking and networking avenues.

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Jason Cohen Jason Cohen is a veteran of both the media and public relations industries. He established CityCast Media, LLC. with the vision to provide strategic-integrated public relations and marketing solutions.

Jason Cohen Brett Kaplan joins CityCast Media with a wide variety of experiences in media from Westwood One Radio to Major League Baseball. Throughout his career Kaplan has tapped into new technologies and sought creative partnerships that create unique media content

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