Lesson 6 - It’s About Time: Perhaps equally as important to make your podcast work is to keep it succinct. While there is no exact science most podcasts can probably express their key points in a period of 6-8 minutes, which is recommended. In some instances, for more involved topics there are two main strategies that can be deployed: the first its to simply develop a longer, show with distinct segments that runs somewhere in the ballpark of 18-20 minutes. Alternatively, more involved content can simply be broken down into shorter, smaller, manageable pieces that are all a part of the same feed.