So, this is the final installment in our initial Podcasting 101 series.  Look for future installments right here on The MediaBackpage.  Want to add your thoughts to our on-going series then e-mail us tips AT mediabackpage.com.

Lesson 10: Re-Use Existing Content – These new delivery mechanisms not only establish a new means for organizations to communicate and produce new messages, but also offer a new opportunity to re-distribute and further leverage existing content.  For example, an organization can publish an executive speech, share a training library, or virtually any type of content can now be digitized and made available on-line for global audiences to view.  With this new distribution mechanism, the organization can reach more audiences with its existing efforts, as well as capture this content for future audiences to easily find and download.