Podcast 101: Lesson 10
So, this is the final installment in our initial Podcasting 101 series. Look for future installments right here on The MediaBackpage. Want to add your thoughts to our on-going series then e-mail us tips AT mediabackpage.com.
Lesson 10: Re-Use Existing Content – These new delivery mechanisms not only establish a new means for organizations to communicate and produce new messages, but also offer a new opportunity to re-distribute and further leverage existing content. For example, an organization can publish an executive speech, share a training library, or virtually any type of content can now be digitized and made available on-line for global audiences to view. With this new distribution mechanism, the organization can reach more audiences with its existing efforts, as well as capture this content for future audiences to easily find and download.
Lesson 10: Re-Use Existing Content – These new delivery mechanisms not only establish a new means for organizations to communicate and produce new messages, but also offer a new opportunity to re-distribute and further leverage existing content. For example, an organization can publish an executive speech, share a training library, or virtually any type of content can now be digitized and made available on-line for global audiences to view. With this new distribution mechanism, the organization can reach more audiences with its existing efforts, as well as capture this content for future audiences to easily find and download.
Archive Your Content – As you produce new materials, continue to keep your old podcasts live so that you can reference future audiences to the existing media that you have created. This will allow you to continue sharing past programs with new listeners/viewers in the future, which also means continued exposure for those topics, guests, and materials covered in your previous shows.
The press releases and headlines started emerging yesterday as Apple officially announced that it had sold over 100 million iPods. For any product that is a milestone, let alone one that has only been on the market for five years and has played a major role in dramatically shifting the modern media landscape.
Lesson 6 - It’s About Time: Perhaps equally as important to make your podcast work is to keep it succinct. While there is no exact science most podcasts can probably express their key points in a period of 6-8 minutes, which is recommended. In some instances, for more involved topics there are two main strategies that can be deployed: the first its to simply develop a longer, show with distinct segments that runs somewhere in the ballpark of 18-20 minutes. Alternatively, more involved content can simply be broken down into shorter, smaller, manageable pieces that are all a part of the same feed. 
