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March 30, 2007

What's Old Is New Again

American BandstandWhile the United States is a rather large country, local flavor and customs vary greatly depending on where you go. Of course, I don’t mean literally, but if you want to take Culinary as an example of our cultural differences than you need not look any further than unique tastes in different areas from fish tacos out west, to the original cheese steak in Philadelphia, or BBQ in the South West. Despite these differences the American culture is often tied together by major news events, various pop culture icons, sporting events, and of course our affinity for popular television programs.

That said, I’ve been thinking a lot lately that it is interesting how American TV re-invents itself, and how there are shades of the late 1950s hit American Bandstand in Fox’s ever popular American Idol series. Obviously, these two shows are quite different from each other but there are some commonalities that manage to engage audiences, shape popular music, and embed themselves into the greater cultural patchwork.

Fifty years ago, when American Bandstand premiered on the National stage, after being a local Television show in Philadelphia on WFIL-TV, it was Dick Clark and his interviews of teenagers on the show that set the tone for popular music of the day, which translated to what aired on American Radio. In 1957, Bandstand even held a contest and awarded the title of “favorite female vocalist,” to Patti Page after a nationwide poll. While the polls today have shifted to include new technologies such as toll-free numbers with hundreds of automated receivers, text messaging, and the web; the underlying idea of the public choosing its favorite vocalist is very much the same concept. (Wikipedia, American Bandstand)

With that in mind, perhaps, most reminiscent of Bandstand is Idol’s ability to also shape the popular music landscape. It’s hard today to turn on a radio station, on either terrestrial or satellite, without hearing the likes of Kelly Clarkson, Bo Bice, Taylor Hicks, Ruben Studdard, Clay Aiken or a myriad of other successful acts to come from the television show. Despite all of the new avenues for music to develop and be distributed today, it is interesting just how many of the artists evolving in the same old fashion way; before our eyes on national television where we can get up close and personal, we can gain a glimpse into their personalities, and hear their unique sounds.

While we spend a lot of time focusing on new technologies at The MediaBackpage, it is interesting to take a step back sometimes and observe these types of programs, events, and the underlying power of television to create a shared cultural experience coast-to-coast. Now, the question is what's next, The Love Boat?

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March 29, 2007

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March 28, 2007

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March 27, 2007

Podcast 101: Lesson 5

Today's lesson is appropriately enough: Short and Sweet:

Lesson 5 - Keep it Focused:
The podcast should cover a specific topic and should not stray into other areas. Regardless of the lesson being taught, or the topic being covered, your content should be specific and to the point and clearly deliver the intended message. With that said, the topic can flow over various segments and feature different perspectives.

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March 26, 2007

Podcast 101: Lesson 4

It's time for the next in tip in our Podcasting 101 Series, Lesson 4. If you think we've missed something or want to contribute a tip then e-mail us tips AT mediabackpage DOT com.

Lesson 4: Smart Tunes – Music is an important aspect to producing your podcast and making it sound professional. However, with that in mind, it is illegal to use copyrighted music in your production so ensure that your producers are only using royalty free music. Alternatively, if a particular song is crucial you should seek the proper permissions from its publishers.

March 24, 2007

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March 23, 2007

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March 22, 2007

Podcasting 101: Lesson 3

As we continue our Podcasting 101 Series, it's time for lesson #3. Think we've missed something or want to contribute a tip then e-mail us tips AT mediabackpage DOT com.


Make it Professional:
Podcasting started as a homegrown medium, but today it is important to make your content on the level of professional radio and television outlets. The content you produce will be a reflection of the organization and in the context of learning it will set the tone, the language, and the level of professionalism expected at the workplace.

links for 2007-03-22

March 21, 2007

Podcasting 101: Lesson 2

Formulate the Podcast:
A successful Podcast will be crafted like a good radio or television program and have well developed segments and deliver high-quality information. Be sure to give your audience additional references and online locations where they can learn more – point them to your in-house blog, or website, as well as several external sources.

March 20, 2007

Podcasting 101: Lesson 1

MicrophoneIn the last two years, the Podcast field has grown from an arena filled with amateurs on the air, to a venue whereby virtually any organization can utilize this new medium to dispense its knowledge and reach targeted audiences. While on a day-to-day basis that is exactly what our organization, CityCast Media, guides our client’s on, I think that these tips can be universally applicable and beneficial to the greater Podcasting community.

With that, over the next two weeks, we'll share our Top 10 tips for producing a successful Podcast series. If you have one we’ve missed we want to hear from you and invite you to share them with us at tips@mediabackpage.com.

Lesson 1:
Plan a Series – Podcasting should become a staple for any communications plan and it should not be viewed as a one-time activity. With that, it is necessary to establish and develop a series for continued programming. This will allow you to present your content on a continuous basis and continually engage your audience. By making podcasts a part of the overall communications strategy, there is an opportunity to continuously stay in contact with your target audience with highlights on new and current developments. Furthermore, part of these activities can be to add substance and information to the on-going dialogue, i.e. a podcast can have additional information to complement and supplement an in-person meeting, more information beyond a marketing document, or more casual insights such as Business Week’s weekly behind the headlines podcast series.

March 5, 2007

Putting the "Simple" in Real "Simple" Syndication

Since the technology's inception, there's been quite a bit of irony in the term Real Simple Syndication (RSS).  For most its been difficult to explain and/or understand what RSS can do and how it can be used, and moreover what exactly makes it “simple”.

As a matter of fact, until just recently, the majority of web visitors would click on an RSS button and be confronted with a page full of code, which often left them quickly searching for the back button, or they would close their browser window thinking they had done something terribly wrong to have such a confusing mess of code on their screen. The fact of the matter is until some new tools hit the market users had to be advanced and have a separate RSS reader installed and configured on their computer – an extra step many users simply weren’t comfortable with, or wanted indulge in.

For those of you that are still wondering exactly what an RSS feed is - it's essentially a dynamic bookmark. Think of it in this capacity; ten years ago we book marked websites that we liked but then we had to proactively return to those sites to seek out new and updated content. Today, we can click on an RSS feed and “subscribe” to the site’s content with ease and new content from that site will automatically be pushed to our computer. So, rather than visiting CNN ever few hours, RSS allows us to automatically receive updates.

With that in mind, as predicted, with the release of Internet Explorer 7, the growth of Firefox, and Vista's arrival in the marketplace, RSS feeds for PC users are finally becoming what they were originally intended to be: Simple. These new programs are increasingly making it easy for consumers to click on a feed and subscribe to its content in just a few simple clicks. (For Mac OSX users, the power of RSS feeds have been known for some time as the built-in Safari browser and the Dashboard utility allow users to easily navigate RSS Feeds out of the box.)

More on the Web:
RSS Marketing Feed Frenzy from Entrepreneur Magazine

Meet Us

Jason Cohen Jason Cohen is a veteran of both the media and public relations industries. He established CityCast Media, LLC. with the vision to provide strategic-integrated public relations and marketing solutions.

Jason Cohen Brett Kaplan joins CityCast Media with a wide variety of experiences in media from Westwood One Radio to Major League Baseball. Throughout his career Kaplan has tapped into new technologies and sought creative partnerships that create unique media content

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