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February 22, 2007

You Get What You Don't Pay For....

It turns out AOL's new "free" service comes at a price. You may have noticed earlier this week, as e-mails from AOL.com subscribers started coming with a two-line promotional tag. Now, Adotas confirms that AOL has adopted this new strategy to alert their own subscribers, and of course those they correspond with about the many features available through the company's portal.

The two-line promotional message shouldn't really disturb too many, especially considering other major services such as Yahoo! and Hotmail have used this strategy for years. However, as AOL and other similar online services continue to look for new venues to monetize this does beg the question as to what's next? With this, might the idea of adding a graphical advertisement to the bottom of e-mails be far behind?

On the Web:
Adotas: AOL Inserting Promotional Text In E-Mails
Chicago Tribune - AOL Tacks Ad to Bottom of E-Mail

February 20, 2007

SiriusXM: Merger News Updated

Sirius + XMThis morning XM and Sirius executives shed some more light on yesterday's shocking announcement that the two satellite radio rivals would merge. Here are the highlights on the merger from today's press conference:

* Provides consumer with best-of-breed programming and innovative products and services; broader content choices.

* Company better positioned to compete in rapidly evolving audio entertainment marketplace; Greater program diversity can address underserved population groups.

* Merged company is more attractive to large national advertisers that have a significant number of media alternatives 13.6.

* Best-in-class combined management team with proven leadership.

* Potential for meaningful value creation through cost savings.

* Merger accelerates and enhances cash flows.

* Anticipated to close by end of 2007.

From an investors stand point, with reduced subscriber acquisition costs and combined back-end operations there are certainly some efficiencies to be gained from this merger. In terms of combining the assets of both firms and serving audiences across the country the outlook probably is not as strong. Instead, for consumers the merger probably means fewer content choices, which is quite contrary to what led to the rise of this new format. However, it's hard to buy into the argument that by eliminating duplicate channels it creates an opportunity for "greater program diversity." This sounds too similar to an argument made by Clear Channel in their path to dominate terrestrial radio, which has only resulted in homogenization of local radio across the country, is that what's next for satellite radio?

February 19, 2007

BREAKING: XM & Sirius Confirm Merger

From the "I Won't Believe it Until I See It" files, XM and Sirius Satellite Radio are Set to Merge.

After an earlier report in the NY Post, which seemed to lack any substantial quotes or sources, it seems that the persistent rumors have come true.

The two organizations will merge under an agreement that calls for the two to combine forces in a "merger of equals" that adds up to over $13 billion dollars in value.

More as it's available.

On the web:

XM & Sirius to Combine...

Meet Us

Jason Cohen Jason Cohen is a veteran of both the media and public relations industries. He established CityCast Media, LLC. with the vision to provide strategic-integrated public relations and marketing solutions.

Jason Cohen Brett Kaplan joins CityCast Media with a wide variety of experiences in media from Westwood One Radio to Major League Baseball. Throughout his career Kaplan has tapped into new technologies and sought creative partnerships that create unique media content

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