The latest issue of PR Week finds that Podcasts are popular with both consumers and clients. 

"Podcasting has grown from a geek-culture pastime to a highly regarded brand-outreach tool."

In the past year, the Podcast has grown-up and in many regards it has changed the dynamics of media consumption, and allowed virtually anyone from their living room to the conference room to produce and distribute audio or video directly to audiences.  Now, in the latest issue of PR Week, as the quote above suggests, it looks like communications professionals are learning something we've been saying for a long time; Podcasting offers a unique opportunity for organizations to tell their story. 

Link: http://www.prweek.com/us/features/article/545854/ (Subscription Req'd)