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As the podcasting world continues to grow and develop, advertisers are also recognizing more and more the medium's ability to publicize and promote various initiatives to niche audiences. The latest to join the podcast-marketing trend is HBO, which has signed a deal to advertise its new series "Big Love" on over thirty popular podcasts.
Related Links:
http://www.adage.com/news.cms?newsId=48173#
http://www.adrants.com/2006/03/hbo-promotes-big-love-with-podcasts.php
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Jason Cohen is a veteran of both the media and public relations industries. He established CityCast Media, LLC. with the vision to provide strategic-integrated public relations and marketing solutions. |
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Brett Kaplan joins CityCast Media with a wide variety of experiences in media from Westwood One Radio to Major League Baseball. Throughout his career Kaplan has tapped into new technologies and sought creative partnerships that create unique media content |
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