How Long Do We Give Newsday?
It looks like Cablevision is about to buy Long Island's own Newsday. 
The combined company could be pretty interesting and create some unique opportunities to integrate and promote Newsday, Cablevision's News 12 Network, and of course the organization's ownership of the New York Knicks and the Rangers. Additionally, the purchase of Newsday has the potential to create a new avenue for Cablevision to leverage its relationships with advertisers and reach audiences in the New York metro area.
Yes, there is the possibility that there could be a lot of positives with this deal. But let's be honest here, how long do we really give Newsday? I mean is it really feasible that the company that ran The Wiz into the ground, or that allowed the Knicks to end a decade run of sold-out games at MSG, to successfully manage a thriving and well regarded property like Newsday?
Unfortunately, the best intentions laid aside (and I am not sure what those intentions may have been) ultimately I think it will be a tough sell to most that this move was necessarily the best for either organization.
Here’s what others are saying on the topic:
Pro: http://www.newsday.com/business/ny-bzpub0513,0,1270183.story
Con: http://www.businessweek.com/innovate/FineOnMedia/archives/2008/05/the_one_thing_y_1.html
The combined company could be pretty interesting and create some unique opportunities to integrate and promote Newsday, Cablevision's News 12 Network, and of course the organization's ownership of the New York Knicks and the Rangers. Additionally, the purchase of Newsday has the potential to create a new avenue for Cablevision to leverage its relationships with advertisers and reach audiences in the New York metro area.
Yes, there is the possibility that there could be a lot of positives with this deal. But let's be honest here, how long do we really give Newsday? I mean is it really feasible that the company that ran The Wiz into the ground, or that allowed the Knicks to end a decade run of sold-out games at MSG, to successfully manage a thriving and well regarded property like Newsday?
Unfortunately, the best intentions laid aside (and I am not sure what those intentions may have been) ultimately I think it will be a tough sell to most that this move was necessarily the best for either organization.
Here’s what others are saying on the topic:
Pro: http://www.newsday.com/business/ny-bzpub0513,0,1270183.story
Con: http://www.businessweek.com/innovate/FineOnMedia/archives/2008/05/the_one_thing_y_1.html
In today’s ever changing and complex media landscape it is my belief that our audiences increasingly have very unique and different media habits. That said, it makes communicating for both traditional outlets, as well as organizations somewhat more challenging and more avenues are needed to reach the same audiences that used to be accessible via traditional methods. However, while in many instances we’re talking about delivering content in an entirely new formation, I think that there are some largely untapped methods for using new venues to deliver traditional content. Specifically, there’s a little known fact that RSS/Podcasting technology can allow for the delivery of PDF documents to subscribers.
As the clock ticks toward 6 PM people around the country are lining up at their local Apple and AT&T stores to pick up the hotly anticipated iPhone. It’s a pretty amazing phenomenon that people in this day and age would line-up for a product that they haven’t even seen in person, or touched. That aside, personally, I think that there are two story lines to this launch that are important for today’s media landscape: the changed social experience and the increased opportunities for Podcasting. 
At first I thought my cable went out – no really – I mean it wouldn’t be the first time that my Time Warner Cable failed at an incredibly important moment (it went out right before the first pitch of Opening Night baseball earlier this year) but to go out right as Tony Soprano bid his farewell, come on! Well, I guess like many of you once I realized that my cable was working quite fine – I just scratched my head and wondered what had just happened.
Remembered for its once youthful promise of delivering a wide variety of content to listeners coast-to-coast; for its sales pitch of over 100 channels; music for and from every generation; for its false promises of “commercial free radio” (19 public service announcements an hour don’t count as commercial free); and its promise of providing a venue free of the traditional regulations and limits that accompany traditional broadcast media.
Archive Your Content – As you produce new materials, continue to keep your old podcasts live so that you can reference future audiences to the existing media that you have created. This will allow you to continue sharing past programs with new listeners/viewers in the future, which also means continued exposure for those topics, guests, and materials covered in your previous shows.
The press releases and headlines started emerging yesterday as Apple officially announced that it had sold over 100 million iPods. For any product that is a milestone, let alone one that has only been on the market for five years and has played a major role in dramatically shifting the modern media landscape.
Lesson 6 - It’s About Time: Perhaps equally as important to make your podcast work is to keep it succinct. While there is no exact science most podcasts can probably express their key points in a period of 6-8 minutes, which is recommended. In some instances, for more involved topics there are two main strategies that can be deployed: the first its to simply develop a longer, show with distinct segments that runs somewhere in the ballpark of 18-20 minutes. Alternatively, more involved content can simply be broken down into shorter, smaller, manageable pieces that are all a part of the same feed. 
While the United States is a rather large country, local flavor and customs vary greatly depending on where you go. Of course, I don’t mean literally, but if you want to take Culinary as an example of our cultural differences than you need not look any further than unique tastes in different areas from fish tacos out west, to the original cheese steak in Philadelphia, or BBQ in the South West. Despite these differences the American culture is often tied together by major news events, various pop culture icons, sporting events, and of course our affinity for popular television programs.