The MediaBackpage is all over this topic. Last week, you saw broadcast television stations like CBS, talking about launching "smaller screen" soap operas to hit your cell phones. It didn’t take long for advertisers to follow suit. In part of a push by marketers to create an "up close and personal" advertising campaign, cell phone providers are exploring ways to deliver video, audio, banner clips directly to your mobile.
It gets better, The New York Times details the latest technological advancements as marketers are gearing up to use your GPS to send advertisements that are relevant to your location. Meaning a store or restaurant can send you a 3-second advertisement clip as you pass by, to try an entice you to come inside. Are you ready for this yet?