212-931-4866 | 1-866-931-4866 info@citycastmedia.com

Is Reverse Syndication Brewing?

While traditional radio outlets are dealing with satellite radio’s force and some personalities exit the traditional landscape for satellite is a new paradigm in radio programming brewing?  The traditional notion of syndication is to take content from one master outlet, and replay it on another either at the same or a later time – in the world of radio that means syndicating terrestrial radio content onto the satellite outlets.  For example, both XM and Sirius syndicated coverage of sporting events, and news content like CNN and Fox News Channel.  Now, the question is are the winds of change blowing and are the rules for satellite and terrestrial radio syndication about to become altered? Speculation is that long banished Opie and Anthony are in discussion to reverse syndicate their XM talk show onto terrestrial radio outlets owned by CBS.  Stay tuned to The Media Backpage.

Submit a Comment

Your email address will not be published. Required fields are marked *