In the 1980's Howard Stern enjoyed tremendous success on the radio, and as portrayed in his 1997 film Private Parts, a lot of that had to do with people tuning in because they wanted to hear what was next.
Fast-Forward to today where the paths of communication have expanded and outlets like Twitter give everyone a platform through which to speak. In terms of large-scale movement and attention, sure there was the Ashton Kutcher (@aplusk) vs CNN (@CNNbrk) experiment to see who could reach a million followers first. And it has become commonplace in this current landscape to hear tweets from celebrities quoted in media coverage. But until now we have yet to witness a breakout personality that has moved both the online conversation, as well as traditional press coverage. That's changed with @CharlieSheen in the past week. Sheen's Twitter fueled campaign has been rather divisive, yet it has attracted so much attention across online and off-line platforms, it begs the question: is Sheen a modern Howard Stern?
Perhaps previously an unlikely candidate for this role, Charlie Sheen has captivated audiences, who are simply wondering what he'll do next…and now that he's shown the ability to build an audience and keep us on the edge of our seats. So with that in mind, could Sheen become the next hot media personality?
How does Sheen capitalize on this success, perhaps with a multi-platform approach unlike anything we've seen before? Maybe a certain satellite radio provider would be enticed to offer Sheen a show, he could continue to use the web to encourage new subscribers to sign-up, while continuing to build awareness via Twitter, and providing some best-of version as a free Podcast for download. This would offer Sheen a broader platform, it would monetize his new-found success at keeping us tuned in, and allow for the use of social media to highlight and grow his audience, while providing content for traditional media outlets to pickup on for their own stories. Most importantly, of course, this would provide several new avenues for advertisers build on his momentum and reach audiences through this multi-channel distribution model.