Comments for CityCast Media, LLC. | 1-866-931-4866 http://www.citycastmedia.com Innovative Modern Media Solutions, Rich in Tradition Thu, 10 Mar 2011 16:00:28 +0000 hourly 1 Comment on How Amazon & Sirius Teach Us to Be Platform Agnostic by Reading Between the Lines; Movie Rentals Come to Facebook | CityCast Media, LLC. | 212-931-4866 http://www.citycastmedia.com/how-amazon-sirius-teach-us-to-be-platform-agnostic/#comment-146 Reading Between the Lines; Movie Rentals Come to Facebook | CityCast Media, LLC. | 212-931-4866 Thu, 10 Mar 2011 16:00:28 +0000 http://www.citycastmedia.com/mediabackpage/?p=196#comment-146 [...] Finally, regardless of the long-term outcome, what I like most about Warner Brothers bringing their films to this new platform reflects something I often share with clients: it's best to extend your message beyond any particular platform.  In order to meet the needs of today's segmented audiences, it is important to offer multiple opportunities & distribution avenues with your message.  In that regard, whether iTunes or Facebook battle it out, this is a brilliant move for the studio in adopting a strategy that makes the purchasing of their content platform agnostic. [...] [...] Finally, regardless of the long-term outcome, what I like most about Warner Brothers bringing their films to this new platform reflects something I often share with clients: it's best to extend your message beyond any particular platform.  In order to meet the needs of today's segmented audiences, it is important to offer multiple opportunities & distribution avenues with your message.  In that regard, whether iTunes or Facebook battle it out, this is a brilliant move for the studio in adopting a strategy that makes the purchasing of their content platform agnostic. [...]

]]> Comment on How Fox Should Change Late Night by Sean Amore http://www.citycastmedia.com/how-fox-should-change-late-night/#comment-11 Sean Amore Tue, 30 Mar 2010 19:47:13 +0000 http://www.citycastmedia.com/mediabackpage/?p=320#comment-11 Reading this post reminded me of a show I'm very excited for coming out of WNET/PBS . . . they are going to do on-line and crowdsourcing to develop content for the news program, will post drafts of segments and raw footage, etc. and will allow users to comment and help "develop" the show throughout the week before it runs in its final form on "traditional" TV at the end of the week. Sorta' brilliant. VERY integrated approach. The whole article is in the recent Broadcasting & Cable but you can read a snippet at . . . http://www.broadcastingcable.com/article/450407-Alison_Stewart_Jon_Meacham_To_Anchor_WNET_Public_Affairs_Program.php Reading this post reminded me of a show I’m very excited for coming out of WNET/PBS . . . they are going to do on-line and crowdsourcing to develop content for the news program, will post drafts of segments and raw footage, etc. and will allow users to comment and help “develop” the show throughout the week before it runs in its final form on “traditional” TV at the end of the week. Sorta’ brilliant. VERY integrated approach. The whole article is in the recent Broadcasting & Cable but you can read a snippet at . . .

http://www.broadcastingcable.com/article/450407-Alison_Stewart_Jon_Meacham_To_Anchor_WNET_Public_Affairs_Program.php

]]> Comment on How Amazon & Sirius Teach Us to Be Platform Agnostic by Ardath Minks http://www.citycastmedia.com/how-amazon-sirius-teach-us-to-be-platform-agnostic/#comment-10 Ardath Minks Fri, 29 Jan 2010 06:10:56 +0000 http://www.citycastmedia.com/mediabackpage/?p=196#comment-10 Alot of bloggers are not too happy with this new iPad.There was just too much hoopla regarding it and lots of blogers got turned off.Thing is, I actually see lots of the cool potential of this device. Third-party apps for composing music, games, newsprints and magazine and books, all kinds of awesome stuff, but IMHO they just didn't really sell it very well (aside from the books). It looks kinda not finished Alot of bloggers are not too happy with this new iPad.There was just too much hoopla regarding it and lots of blogers got turned off.Thing is, I actually see lots of the cool potential of this device. Third-party apps for composing music, games, newsprints and magazine and books, all kinds of awesome stuff, but IMHO they just didn’t really sell it very well (aside from the books). It looks kinda not finished

]]> Comment on How Amazon & Sirius Teach Us to Be Platform Agnostic by Despite Tools, It's About the Story | CityCast's Media BackPage http://www.citycastmedia.com/how-amazon-sirius-teach-us-to-be-platform-agnostic/#comment-9 Despite Tools, It's About the Story | CityCast's Media BackPage Tue, 31 Mar 2009 15:33:23 +0000 http://www.citycastmedia.com/mediabackpage/?p=196#comment-9 [...] Yes, I do advocate as I did recently on this blog that you make your message Platform Agnostic, but I do not think that in doing so you should let the technology get in the way of your goal of telling your story.  Instead, I think you need to tell your story and use technology to accentuate your message and broaden its reach.  Of course, in some situations the technology can improve how you tell your story, enriching the experience for the audience and make the story come to life or bring a level of interactivity, but it shouldn’t entirely dictate or transform how you communicate. [...] [...] Yes, I do advocate as I did recently on this blog that you make your message Platform Agnostic, but I do not think that in doing so you should let the technology get in the way of your goal of telling your story.  Instead, I think you need to tell your story and use technology to accentuate your message and broaden its reach.  Of course, in some situations the technology can improve how you tell your story, enriching the experience for the audience and make the story come to life or bring a level of interactivity, but it shouldn’t entirely dictate or transform how you communicate. [...]

]]> Comment on Radio Isn’t Dead; But It’s Close… by Topics about Music » Radio Isn’t Dead; But It’s Close… http://www.citycastmedia.com/radio-isnt-dead-but-its-close/#comment-8 Topics about Music » Radio Isn’t Dead; But It’s Close… Mon, 23 Feb 2009 23:49:35 +0000 http://www.citycastmedia.com/mediabackpage/?p=153#comment-8 [...] Arms, Distance. added an interesting post on Radio Isnâ [...] [...] Arms, Distance. added an interesting post on Radio Isnâ [...]

]]> Comment on links for 2007-07-24 by John Mallen http://www.citycastmedia.com/links-for-2007-07-24/#comment-7 John Mallen Fri, 24 Aug 2007 23:11:27 +0000 http://clients.taoti.com/citycast/blog/?p=109#comment-7 I caught up with this after reading your e-mail that outlines video and podcasting. I would be interested in learning more. Also thanks for the blog tip about Charlie Rose. I share the same interest and difficulty catching the program. Best regards, John Mallen <a href="http://www.mallen.com" rel="nofollow">http://www.mallen.com</a> I caught up with this after reading your e-mail that outlines video and podcasting. I would be interested in learning more.

Also thanks for the blog tip about Charlie Rose. I share the same interest and difficulty catching the program.

Best regards,
John Mallen
http://www.mallen.com

]]> Comment on Podcast 101: Lesson 4 by Vivian http://www.citycastmedia.com/podcast-101-lesson-4/#comment-5 Vivian Sat, 31 Mar 2007 17:40:15 +0000 http://clients.taoti.com/citycast/blog/?p=86#comment-5 If you are looking for royalty free music, do check out <a href="http://www.opuzz.com/" rel="nofollow">Opuzz Royalty Free Music Library.</a> If you are looking for royalty free music, do check out Opuzz Royalty Free Music Library.

]]> Comment on links for 2007-03-27 by Matt http://www.citycastmedia.com/links-for-2007-03-27/#comment-6 Matt Wed, 28 Mar 2007 21:15:58 +0000 http://clients.taoti.com/citycast/blog/?p=87#comment-6 I've watched the voicemail clips, and so far they're showing a lot of promise. I even found a myspace page for the show. <a href="http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=136523740" rel="nofollow">http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=136523740</a> I’ve watched the voicemail clips, and so far they’re showing a lot of promise. I even found a myspace page for the show.

http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=136523740

]]> Comment on Alternative Media In High Gear by Frank Barnako http://www.citycastmedia.com/alternative-media-in-high-gear/#comment-3 Frank Barnako Wed, 12 Apr 2006 01:09:00 +0000 http://clients.taoti.com/citycast/blog/?p=62#comment-3 I did an interview with Patrick Quinn, president of PQ Media, about his report. <a href="http://barnako.typepad.com/barnakocom/2006/04/blog_podcast_rs.html" rel="nofollow">http://barnako.typepad.com/barnakocom/2006/04/blog_podcast_rs.html</a> I did an interview with Patrick Quinn, president of PQ Media, about his report. http://barnako.typepad.com/barnakocom/2006/04/blog_podcast_rs.html

]]> Comment on Musicradio 77 To Sing Again by Anonymous http://www.citycastmedia.com/musicradio-77-to-sing-again/#comment-2 Anonymous Fri, 07 Apr 2006 18:19:37 +0000 http://clients.taoti.com/citycast/blog/?p=6#comment-2 Now that's great news! There's even a fan site on this show Now that’s great news!
There’s even a fan site on this show

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