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To Stock Footage Or Not…

When producing your corporate video production you have a number of different options when it comes to developing visuals…one avenue to consider is the use of stock footage.  But what are the advantages and disadvantages to going the stock footage route?  Here’s a look at what to consider from our friends at NYC Video Pros when working with your video producer to develop your next corporate video…click here to read...

Guest Post: Four Places Video Fits Into the Modern Organization

There are a number places in the modern organization where corporate video can be used to communicate. While traditionally a tool of the marketing or PR department, or reserved or advertising purposes – today’s media landscape allows any organization to use video in a number of different capacities. Here are four areas where video fits into the modern organization: Marketing Video is a powerful tool for the modern marketer; it can be used to educate and inform audiences in a variety of ways: Intro – Tell your story and connect with your clients, prospects, & partners in an impactful way that reaches audiences everywhere. Product – Focus on physical products, services, or experiences in a unique voice to connect with your target market. Capabilities – Share about the organization’s capabilities to influence buyer decisions any stage of the sales cycle. Training For educational purposes, video is relatable, flexible, and efficient. Further, video can serve a number of purposes for training: Onboarding – Educate new employees on culture, policy, & make the process both efficient and consistent for all new employees Partner – Training video assets are a powerful tool to influence how partners represent your brand in the field Continuing – Keep employees across the globe up-to-date on the latest knowledge & build stronger bonds with employees Events Annual conferences, experiential marketing events, and industry events provide a myriad of opportunities to utilize video. Highlight – Showcase the event to attract future attendees, sponsors, or exhibitors with a dynamic sizzle reel Keynotes – capture presentations at any event to leverage the appearance in your social media marketing efforts Sponsorship...

The Case for Video Production In the C-Suite

When it comes to telling your organization’s story and sharing with customers, prospective leads, and the world at large there’s no richer source of information than the team members in the C-suite. The fact of the matter is that your executive team lives and breaths your organization’s vision and these team members can provide unique insights. From highlighting products and services to setting the tone for the corporate culture, members of the C-suite can share an interesting perspective and engage viewers to keep the organization top of mind. Further, C-suite video interviews provide executives with a powerful avenue to keep current client’s up-to-date and share a fresh perspective for where the organization and the industry is heading. The questions of how and when to use the C-suite in your corporate video productions is a strategic decision that every organization needs to address. For some organizations, the answer may be having a periodic update from the C-suite to educate internal audiences or connect busy executives with new clients. The fact of the matter is it depends on the organization’s campaigns, messaging goals, and of course the availability of executives for video interviews. To that end, access to executives is often a hurdle – but the fact of the matter is capturing a video interview can be a very efficient use of an executive’s time. One video shoot can be leveraged and shared with a broad spectrum of audiences – placing that executive in front of audiences he or she might not typically be able to connect with directly. There are a number of other advantages to producing corporate video from...

Enhancing the Post-Sale Experience With Video

We often think about corporate video production in regard to selling something, showcasing a product, an idea, or an executive – but today we’re looking at using corporate video after the sale has been completed. In the after-sale process, you want to inform, educate, and answer your customer’s questions – before they come to the sales team or to your customer support staff. Additionally, after the sale is complete you may be dealing with different people within an organization – so instead of selling you want to provide an explanation as to how your product/service is there to help them accomplish their work. With that in mind, the post-sale video is an opportunity to show a process, explain how to do something, or take a deeper dive on features that may not have been covered during the sales process. Every organization’s post-sale process is unique; sometimes it’s guided by the client through a manual or quick-start guide, while with larger initiatives there is a collaborative effort to bring the client onboard. Either way, after a sale is made there is an education of sorts that needs to happen and an opportunity to connect with the client. Enter corporate video which provides a dynamic and easily accessible avenue to communicate with the customer and build the brand experience. A well produced post-sale video can start the conversation and improve the customer’s experience. Corporate video can give your team an asset to immediately share with the client to engage them upon commitment and prevent momentum loss as onboarding activities are scheduled. Further, video can put your top executives and team members directly in front of new clients...

The One Video Every Organization Needs To Produce

This is a guest post from our subsidiary, NYC Video Pros.  NYC Video Pros provides turnkey corporate video production solutions for both New York City Video Productions and video services around the globe. Whether we’re talking about a Fortune 500 organization, a small business that serves the local community, a start-up, or anything in between there’s one corporate video that every organization needs to produce. What video could that be you ask? <<Drum roll, please….>> It’s the video that tells your story – the About Us video. A well produced About Us corporate video can inform viewers, differentiate the organization, and drive business forward. This video answers those questions your sales teams and executives are confronted with most: What do you do? What makes your organization different? How can you help me? There are a wide variety of strategies that can be utilized to produce this corporate video asset. It’s a powerful avenue for reaching today’s audiences that can’t be overlooked: There is 157% increase in organic search traffic when videos are used (Brightcove) Using videos on your website can boost your SEO ratings, and pull in more web traffic, estimated to be 41% then websites that don’t have a video (Aberdeen via Impact) 59% of executives would rather watch video than read text (via Hubspot) Beyond these benefits, a well-produced corporate video can be shared on today’s social media channels, whet the appetite of prospective clients, and entice partners build relationships. The bottom line is it introduces what you do, explains your capabilities, and establishes the brand. Ready to brainstorm the best strategy for producing a corporate video for your organization? Need corporate video production services, or have an NYC Video Production...

Winning With Video for Conference Planners & Sales Professionals

This is a guest post from our subsidiary, NYC Video Pros.  NYC Video Pros provides turnkey corporate video production solutions for both New York City Video Productions and video services around the globe.   Industry events such as conferences and expos are produced to provide an avenue for their respective industries to learn, connect and generally share knowledge. However, on the backend for event planners, conference organizers, and sales professionals there is generally a common goal to grow the event and drive the bottom line.  It’s at this intersection of goals – both for industry participants and event planners – that video can be used as a powerful content marketing tool.  While video has traditionally played a role in capturing keynotes and panel conversations there are new opportunities to leverage events and maximize a sponsors investment with video. The event provides a rich opportunity to capture video assets for social media – which can showcase participants with the conference as the backdrop.  These instances create new opportunities for sales teams and event sponsors to leverage their investment and reach the industry. The fact of the matter is that video can play a multifaceted role in reaching the industry and driving both event growth and the bottom line. Here’s what winning with video looks like for event teams: Sharing Keynote Sessions & Panel Discussions: Single or multi-camera coverage of the event – which can be sponsored and shared online with global audiences. Highlighting the Event for Next Year: A well-produced broad overview that captures the event and its highlights to showcase the event and attract future sponsors and participants. Capturing Conversations with Industry Leaders: A platform for the organization to produce original content that is ripe for sponsorship and can be shared via today’s social media channels. Taken together these video tactics empower event planners and sales professionals to position...