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Batter-up: ESPN Goes Podcentric

THIS JUST IN from the World Wide Leader In Sports …ESPN introduces the PodCenter.  In a take on the multi-media sports outlet’s marquee program, SportsCenter.  The PodCenter will offer many of the networks audio programs as MP3’s that can be downloaded either directly through the website, or through iTunes. The move adds to the growing library of content that is available for consumers to download and digest and reinforces the importance for organizations to cater to their audiences and make content available on-demand through the power of podcasting.

ESPN PodCenter

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