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Is @CharlieSheen A Modern @HowardStern

In the 1980's Howard Stern enjoyed tremendous success on the radio, and as portrayed in his 1997 film Private Parts, a lot of that had to do with people tuning in because they wanted to hear what was next. Fast-Forward to today where the paths of communication have expanded and outlets like Twitter give everyone a platform through which to speak. In terms of large-scale movement and attention, sure there was the Ashton Kutcher (@aplusk) vs CNN (@CNNbrk) experiment to see who could reach a million followers first.  And it has become commonplace in this current landscape to hear tweets from celebrities quoted in media coverage.  But until now we have yet to witness a breakout personality that has moved both the online conversation, as well as traditional press coverage.  That's changed with @CharlieSheen in the past week.  Sheen's Twitter fueled campaign has been rather divisive, yet it has attracted so much attention across online and off-line platforms, it begs the question: is Sheen a modern Howard Stern? Perhaps previously an unlikely candidate for this role, Charlie Sheen has captivated audiences, who are simply wondering what he'll do next…and now that he's shown the ability to build an audience and keep us on the edge of our seats.  So with that in mind, could Sheen become the next hot media personality?  How does Sheen capitalize on this success, perhaps with a multi-platform approach unlike anything we've seen before?  Maybe a certain satellite radio provider would be enticed to offer Sheen a show, he could continue to use the web to encourage new subscribers to sign-up, while continuing to build...

What @CharlieSheen Can Teach Communicators About #Winning

In looking beyond the circus that has surrounded Charlie Sheen's every waking move this past week, there are actually some lessons that communicators can take away.  Despite Sheen's unique and controversial tirades, his campaign was carried out via an on-slaught of traditional broadcast interviews, married with his adoption of Twitter, and then the use of online video technology.  The combination was uniquely powerful and successful in both engaging the audience and feeding today's never-ending news cycle.  Now, while these lessons don't include adding #tigerblood to your campaigns, they highlight the opportunities that can be leveraged for your campaigns & provide some strategies to consider as you plan your next outreach efforts… Go Social – It seems hard to turn in any direction these days without seeing a mention of Twitter or Facebook, Sheen's outbursts are a vivid reminder of both the importance and extent to which social tools can help disseminate a message and propel a story.  At one point over the weekend Sheen related hashtags took over 4 of the top 10 trending topics on Twitter.  While the initiatives that many work on day-to- day may not be as polarizing or generate this extraordinary level of traction, the lesson is still valuable and reminds of the importance of integrating and promoting social components to PR & marketing campaigns, as there is power in these avenues to disseminate our messaging and reach new eyes & ears along the way. Tell Your Story With Video – In broadcasting live on Saturday night, in what was dubbed Sheen's Korner, the actor was able to take the steering wheel and control the...