Process

Our goal is to craft unique audio & video content that will help you achieve your goals.

Our experience has led to the development of the CityCast Five Step Process, which ensures that we meet the high expectations of our clients whether we are producing an audio podcast series, a corporate video, or any other type of custom media. These five steps represent a 360° approach to thoroughly producing and completing any of your marketing or publicity needs.  We’re committed to making your project a success…we are a small shop by design.  We’re focused on providing a superior level of service, while delivering the best possible solution, and ensuring that our services are structured in a fashion that offers the opportunity for any client to utilize these tools.

Our 5-Step Process:

We start simply by listening. We invest the time needed to learn in-depth about your project, your goals and key messages; identify additional opportunities; then choose the right approach in terms of media development, and the right distribution methods.


 Strategy & Development. Your project is a blank slate there are no right, or wrong answers, which provides us an open canvas upon which to develop and build your content.  We have a lot of options and a variety of approaches to use to produce your project. So, during this phase we will develop a customized strategy based on what we learn in Step 1, utilizing the best tactics that will fully leverage your campaign.


Pre-Production. We put together a comprehensive plan with a 360° view of your project, and collaborate with you to refine the details, ensuring that the media development process is clearly outlined and all parties are on the same page when we say Lights, Camera, Action. This part of the project will also be guided by your spokesperson, the content we are covering, and the overall format, as well as the look and feel that we’re going to produce for your media. In some instances, during the development phase we’ll work to write a verbatim script, while in other cases we’ll establish a rough outline for the messaging and the direction that the project should take.  Our pre-production guidance, comes at your direction, with the goal of helping you meet the content development needs for your campaign.


Media Production. 

This is where the rubber meets the road and we execute the development of your project. 






At this point, we make your ideas a reality and bring your project to life: 
Media production projects will be produced during this phase…so for videos we’ll be on-site or in-studio shooting, interviewing, and capturing your content. Wherever that may take place, we’ll bring a full professional crew to produce your content, we’ll work tirelessly with your participants to produce and cull the best possible media for your organization. Through this process we’ll offer council to your talent, direct them as to how to produce the best takes, and shoot until we have the perfect segment.

Editing & Finalization.

Beyond the shoot, or recording session your project will enter post-production; which is our editing intense phase where we’ll put together a complete package telling your story that will include the best takes from our on-site shoot, any still images, product animations, slides, or other visuals that we have discussed incorporating during the pre-production phase, as well as graphics and opening animations, and professional voiceover work and music elements (where applicable).

 Publish. Once the individual projects are finalized, and approved, the CityCast team finishes things up by providing the necessary elements to distribute your content. If you’re doing online distribution, we’ll give you the various links for your website.  If you are interested in delivering hard media copies, then we’ll work with you to develop and produce CDs or DVDs. Further, for online media projects there are new opportunities to consider such as distribution to various content directories such as iTunes, and YouTube.

Given today’s media landscape, publishing your content can take a wide variety of avenues, whether the content is for internal or external audiences, or if you want to reach the general public.  Whatever the right solution is for your project, CityCast Media is your partner to take your project from development through production and distribution.









This comprehensive 360° approach ensures that we (and you!) are seeing the big picture, staying on track, and most importantly, using the right media options to help you achieve success with your marketing and publicity efforts.